CTV and OTT advertising Reach more than 185 million households streaming premium content around the world.
In today’s fast-moving digital world, Connected TV (CTV) advertising has become one of the most powerful ways to reach highly engaged audiences on the biggest screen in their homes. At
CTV Advertising, We amplify your brand’s presence where attention is closest, right in the viewer’s living room.
By blending the immersive impact of traditional television with the precision and control of digital advertising, we deliver campaigns that truly stand out. Whether your audience streams through
Shahid advertising, YouTube on TV advertising, OSN+ advertising,
StarzPlay advertising, Amazon Prime Video advertising, Netflix (ads tier) advertising, Samsung TV Plus advertising, or LG Channels advertising, our UAE-focused strategies ensure your message reaches the right people at the right moment.
With CTV Advertising, your brand stays ahead of the curve. We focus on delivering attention-winning, data-driven campaigns that generate real, measurable outcomes—helping you rise above the noise in today’s evolving media landscape.
Go beyond basic demographics by using first- and third-party data to identify, reach, and engage your highest-value audiences across every screen.
At CTV Advertising, we ensure your brand looks and feels consistent across CTV, mobile, and desktop, creating a seamless experience on every screen.
Access premium advertising inventory across the UAE’s top streaming platforms, including Shahid advertising, YouTube on TV advertising, OSN+ advertising, StarzPlay advertising, Prime Video advertising, and TOD sports advertising.
CTV ads are non-skippable and shown on the biggest screen at home, resulting in higher attention, better recall, and stronger brand impact.
Your ads appear alongside professionally produced content from trusted UAE and global broadcasters, minimizing risk and maximizing trust.
Deliver your message to decision-makers watching together as a household, increasing influence on major purchase decisions.
Connect With High-Intent Audiences on UAE Smart TVs, through Connected Tv Advertising
UAE households now own at least one Smart TV
Video completion rate, enhancing the brand recall
Households watch TV every week
Connected TV Advertising Solutions is part of the Digital ROI Group, established in 2017. We specialise in delivering powerful adtech solutions that blend advertising and technology to help brands and businesses across the UAE and beyond achieve measurable, high-impact results.
To empower brands with innovative, data-driven Connected TV advertising that delivers measurable outcomes, drives meaningful engagement, and consistently exceeds expectations.
To be the UAE’s leading force in CTV and adtech innovation, transforming how brands connect with audiences on the biggest screen at home through precision, creativity, and future-ready technology.
Connected TV advertising delivers video ads on Smart TVs and streaming platforms. It combines the big-screen impact of traditional TV with the precision targeting and measurement of digital advertising.
Traditional TV buys are broad and based on channels or programs. CTV allows advertisers to target specific audiences using data, demographics, interests, and behavior, while offering real-time reporting and measurable results.
Your ads can appear across Smart TVs, streaming apps, OTT platforms, and premium publishers in the UAE and globally. This includes top-viewed smart TV environments and household-level targeting.
We track key metrics such as view-through rate (VTR), completion rate, reach, frequency, engagement, QR scans, and post-view website visits. CTV campaigns typically achieve 90–98% VTR.
CTV works for all industries real estate, automotive, retail, finance, tourism, FMCG, healthcare, and more. Any brand seeking premium visibility and high-impact storytelling benefits from CTV.
CTV campaigns are flexible. You can start with performance-driven packages or run premium reach campaigns. We tailor budgets based on your goals, geography, and target audience.
Ready to put your brand on the biggest screen in the home? Reach out and let’s build a high-impact Connected TV campaign together.
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